Fractional marketing leadership for brands ready to grow.
Hi, I’m Amy. I’m a Fractional CMO, Non-Executive Director and strategic implementor with 26 years building brands across beauty, fertility, wellness, women’s health, retail, fashion and apparel. I parachute in, work alongside your team, and help you make the marketing decisions that move the business forward.
A few of the brands I've worked with
Strategy + execution, in one person.
Senior marketing thinking, with sleeves rolled up.
I’m one of those rare marketers who’s genuinely wired on both sides of the brain. The left brain loves the technical: the data, the funnels, the performance marketing, the systems and spreadsheets that make a brand actually scale. And the right brain loves the creative: the brand, the storytelling, the campaign idea, the way a piece of design can make people care.
Founders and CEOs bring me in when they need both. Someone who can run the numbers and brief the agency. Sit in a board meeting and a brand workshop. Build the strategy, then go ship it.
No fluff. No decks for the sake of decks. Just smart, commercial marketing that earns its keep, and gets sh*t done.
Services
Fractional CMO
or Brand Lead
Senior marketing leadership for the days you need it. I’ll set the strategy, lead your team, manage your agencies and own the marketing P&L — typically one to two days a week, on a retained basis.
Best for: scale-ups, founder-led brands, businesses between in-house CMO hires.
NED & Board Advisor
A marketing voice in your boardroom.
I sit on boards, advising on brand, growth and customer strategy, and supporting founders through scaling, fundraising and transformation.
Best for: scale-ups, PE-backed businesses, founder-led brands preparing for growth.
Strategic Marketing Consultant
Project-based work where you need senior thinking and execution: brand launches and relaunches, growth strategy, campaign development, business cases, market entry, competitor and consumer research.
Best for: brands with a defined project, marketing teams who want senior support.
Brand & Launch Implementation
Got a launch coming up and no team to run it? I’ll roll up my sleeves and run it end-to-end: brand build, ecommerce, packaging, PR, paid, and content. I’ve launched brands in five weeks, and I know what good looks like.
Best for: start-ups, new product lines, brands launching into new markets or categories.
Built for brands where marketing has to be both creative and commercial.
I specialise in consumer brands that need senior, commercially serious marketing leadership: beauty, fertility, wellness, women’s health, retail, fashion and apparel.
Heavily regulated categories don’t faze me. I’ve worked across femtech, healthcare, pharma and at-home diagnostics, balancing brand-building with compliance. And after 16 years in-house at global retailers, I know how to make a marketing pound work harder.
Fertility & Women's Health
Wellness & Longevity
Femtech & Healthcare
Beauty & Skincare
Retail & Ecommerce
Fashion & Apparel
Recent work
A snapshot of recent and ongoing work across fertility, beauty and wellness as a fractional marketing lead and strategic consultant. Some I've launched from scratch. Some I've turned around. All of them have taught me something.
Meet Amy
26 years of marketing; 16 in-house, 10 consulting.
I started my career in retail, running European marketing for global brands including Gap, Banana Republic and Uniqlo, with stints at Selfridges and Boden along the way.
I set up my consultancy, The Neon Door, in 2016 to work across the sectors I’m most curious about; femtech, beauty, wellness and women’s health.
I’m a blend of creative and commercial. I love the brand side; getting under the skin of a business and figuring out how to make people care. I love the customer side; finding clever ways to make their lives easier. And I love the commercial side; short timelines, lean budgets, clear KPIs.
I work best with founders and CEOs who want a senior partner, not a deck deliverer.
Why work with me?
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Senior, hands-on, strategic and commercial in equal measure
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16 years in-house at global retailers, I know how big businesses really run
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10 years consulting across femtech, healthcare, beauty, wellness, agency and B2B
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Comfortable in regulated categories: medical devices, pharma, healthcare, HFEA-licensed clinics
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Used to small budgets and short timelines
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Plays well with existing teams, agencies and boards
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Has an extensive network of creatives and marketeers
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Wired technical AND creative; need a website built and launched? I can do both
Let's talk
If you’re a founder, CEO or board thinking about your next marketing move, whether that’s a Fractional CMO, a NED seat, or just a sounding board, I’d love to hear from you. The first call is on me.