The challenge

Biowell Health is a wellness start-up bringing a fresh approach to longevity, recovery and wellbeing. The founders had a clear vision and serious investor backing, but needed a senior marketing partner to help them shape the brand, build the customer-facing platform and lay the marketing foundations before opening the doors, at start-up pace, with start-up discipline.

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What I did​

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• Worked alongside the founders as the strategic marketing lead through the prelaunch phase.

• Helped define the brand positioning, tone of voice and visual identity; briefing and managing creative partners through to roll-out.

• Led the design and build of the WordPress website end-to-end, including integration with ClassPass and Mindbody for live class booking and membership management.

• Defined and implemented the Klaviyo CRM and lifecycle programme; segmentation, welcome flows, content planning and ongoing email management.

• Provided ongoing strategic oversight across the full marketing mix during the investment and prelaunch phase, ensuring decisions were both commercially sharp and on brand.

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Why it works

​Start-ups don’t need a deck-deliverer. They need a senior marketing partner who can move at their pace, make the call, and get the work shipped, brand, build and CRM, all in one head.

Biowell Health went into launch with the marketing foundations of a much larger business already in place: a fully defined brand, a live, bookable website, and a CRM engine ready to drive acquisition and retention from day one.​