Retail, brand
& consumer marketing
Like most teenagers of the 90s, my career started on the shop floor and worked its way up to running European marketing teams for some of the most recognisable retailers in the world.
I know how a brand drives footfall, how a campaign drives conversion and how to make a marketing pound work harder.
Today I bring that experience to founder-led and scale-up retail, beauty, wellness and apparel brands — sitting on boards, leading marketing teams as a Fractional CMO, or rolling up my sleeves on specific projects.
Where I add value
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Fractional CMO and retained marketing leadership
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Strategic marketing direction for retail and consumer brands
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Customer acquisition and retention strategy
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Multichannel campaign development
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Retail and consumer insights
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Brand building, repositioning and launch
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Ecommerce and digital growth
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Loyalty and CRM
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Social, content and influencer strategy
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PR and in-store activation
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Team leadership and mentoring
Strategic. Agile.
Creative. Effective.
With robust omnichannel strategies, rooted in authenticity, I act as an extension of your marketing team, creating strategies and business cases that help you stand out in a crowded market.
Recent retail and consumer clients
A snapshot of recent and previous work across FCMG, beauty, skincare testing and retail as a marketing director and strategic consultant.
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