There’s an assumption that getting pregnant is a matter of time. Stop using contraception and bingo. But that’s just not the reality for most people. 

 

Typical ovulation tests offer a binary result. Mylo’s ovulation tracking technology on the other hand is genuinely innovative, and a more useful and nuanced test for people looking to become pregnant. 

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But month after month, when people can often blame their bodies for not falling pregnant, the brand needed to deliver emotional intelligence.

 

Amy's role as lead brand marketing consultant was to create a brand for Mylo that could finally get real about conception.

 

Amy managed the entire brand relaunch, under lockdown and over Zoom, from agency engagement and brief through to execution and roll-out across website, product and packaging development, social media, content and display advertising.

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Once the brand was launched, Amy's role pivoted and focused on managing the performance marketing, content strategy and ecommerce website. 

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The Mylo brand was shortlisted for a D&AD for brand voice.