MyHealthChecked is the second brand from Concepta Diagnostics, a UK-based independent health company, following the success of it's fertility testing brand Mylo, and was developed following the acquisition of a small DNA testing company.

 

The timing was perfect for developing an at-home private Covid test, in response to the government's strict travel testing protocols. 

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Amy's role as lead marketing consultant was to manage the entire marketing mix and brand launch, including ecommerce, performance marketing, SEO and content. 

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We brought a government-approved Covid test to market in 5 weeks, including branding, website design and development and packaging, and attracted leading UK pharmacy Boots to retail our product as their only at-home Covid test for travel. 

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All packaging and consumer information leaflets were developed following BSI compliance, whilst ensuring the designs were on-brand and had shelf appeal. 

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