Fertility, femtech and healthcare marketing.

I came to fertility and healthcare marketing the long way round. After more than 15 years running European marketing for global retailers, my own fertility journey opened my eyes to how badly served people are by the brands trying to sell them health solutions. Too much jargon, too little empathy, and a nervousness around getting the science right.

I’ve spent the last eight years working closely with women’s health, fertility and healthcare brands to fix that, building marketing programmes that are commercially serious, scientifically credible and genuinely empathetic to the people they’re talking to.

What I do for healthcare brands

Fractional CMO and retained marketing leadership
Brand strategy, naming, tone of voice and visual identity
Website design and build
Performance marketing (PPC, paid social, SEO)
Content strategy and digital PR
CRM and lead nurture
Social media and community management
Influencer and patient advocacy programmes
Compliance-aware ad campaign development

I understand regulated categories

I’ve worked with at-home diagnostic PLCs, MHRA-regulated devices, CQC-regulated and HFEA-licensed clinics. I know how to brief legal, work with medical reviewers and still produce marketing that actually converts.

By developing authentic marketing strategies, rooted in building trust and authority with empathy, I’ll work with you to create marketing campaigns tied to KPIs that always deliver.

Recent fertility and healthcare clients

A snapshot of recent and ongoing work across fertility, wellness, biohacking and diagnostic testing as a fractional marketing lead and strategic consultant. Some I've launched from scratch. Some I've turned around. All of them have taught me something.