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FERTILITY
AND
HEALTHCARE MARKETING

Following Amy's own lengthy fertility journey and frustrations around the lack of access to accurate and honest information, Amy now works with women’s health and femtech brands to define their marketing strategies and help women and couples achieve the same dream she was so lucky to be able to.

 

Some of Amy's clients include The Evewell; a prestigious fertility clinic on Harley Street – where she oversees and executes their marketing and content strategy, and one of the biggest fertility drug manufacturers in the world, where Amy helped advise as a brand consultant for their global advertising campaign.

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strategic

agile

creative

effective

By developing authentic marketing strategies, rooted in building trust and authority with empathy, Amy will work with you to create marketing campaigns tied to KPIs, that always deliver. 

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Marketing Services:

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  • Consumer and competitor insights

  • Brand development (including tone of voice and visual identity)

  • Website design and development

  • Ad campaign development and execution

  • Social and influencer marketing

  • Community management

  • Content creation and digital PR

  • Customer acquisition and retention

  • Performance marketing (PPC & SEO)

  • CRM

RECENT

WORK

Mylo Fertility Tracker
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There’s an assumption that getting pregnant is a matter of time. Stop popping the pill and you’ll be popping one out. But that’s not the reality for a lot of people.

 

And the expectation of conception is causing harm to millions of women and couples, who blame themselves if they ‘fail’ a pregnancy test. 

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With Mylo, it was time to redefined conception.

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The Evewell is a fully-integrated fertility clinic on Harley Street in London, dedicated to caring for all aspects of fertility and gynaecological health.

 

Lead by some of the top medical expertise and leadership in the field, The Evewell is set in a discreet and luxury environment that provides a truly ‘best in class’ service.


But choosing a clinic for fertility treatment is overwhelming, and a lot of centres don't hit the mark when it comes to patient communications.

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What does a brand do during a global pandemic? Pivot. And then pivot again.

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MyHealthChecked, part of Concepta Diagnostics Ltd, is a small Plc focused on delivering affordable at-home testing. 

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Being one of the small amount of brands who are government-approved providers of private testing, the brand needed a consumer facing brand, and one to appeal to both a retail giant and DTC clients. 

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